December 2018

The pathway to news coverage has widened — have your pitches?

For public information officers, pitching newsworthy STEM stories to the media is an important part of the job. While the traditional definition of newsworthiness remains, there’s a new pathway to earning coverage in some of the most respected media outlets: going viral.

Evolution of news

Traditionally, a newsworthy story might feature recently published peer-reviewed research, the latest scientific breakthrough, or the awarding of major research funding and honors.…