A Guide to B-roll for PIOs
Why submit B-roll to the Science Press Package?
The Science Press Package (or “SciPak”) team has talked with reporters at The New York Times, The Wall Street Journal, STAT, The Economist and other outlets, and we have learned that these reporters greatly value video; having it can make the difference in whether they cover a piece of new research.…
Japanese Universities Embrace Science Communication
From the bustling capital of Tokyo to the remote resort island of Okinawa, Japan’s universities are speaking up about their contribution to science, and the world seems to be listening.
EurekAlert!, the AAAS-operated science news service with a global audience that includes some 11,000 science journalists, has seen a dramatic uptick of press material from Japan. Sixty-five news releases from 10 institutions have been featured on its Japanese news portal so far this year, compared to 15 releases from 6 institutions in 2014.…
China’s Scientific Community Works to Improve Science Communications
Lin Zheng, a leading Chinese communications professional, traveled earlier this spring from Beijing to Wuhan, an ancient city with a growing scientific presence, to address a group of media officers eager to improve their science communication skills.
Over the last decade, Lin has coached scientists and engineers from China and other nations about how to most effectively promote scientific discoveries and gain the attention of other scientists, scientific institutions and, most importantly, the public.…