Image Licenses Explained: Considerations for Submitting Multimedia to EurekAlert!

In science communication, as in other forms of communicating, images often help tell a story in ways that text alone cannot. Reporters surveyed by EurekAlert! in 2017 said that graphics and photographs are the most useful multimedia formats in their newsgathering, and our website traffic analytics show that news releases with multimedia, compared with those …
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The pathway to news coverage has widened — have your pitches?

For public information officers, pitching newsworthy STEM stories to the media is an important part of the job. While the traditional definition of newsworthiness remains, there’s a new pathway to earning coverage in some of the most respected media outlets: going viral. Evolution of news Traditionally, a newsworthy story might feature recently published peer-reviewed research, …
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Featuring female scientists in science communication

Cultivating gender diversity in science communication isn’t an easy task. But because media underrepresentation of women in STEM can have negative consequences in both the classroom and the lab, it’s one that we as PIOs should try to tackle. So we turned to experts for advice on featuring more female scientists in our publications and …
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Embargoes on EurekAlert!

If you’re a press officer promoting science at your organization, you’ve almost certainly worked with the embargo system. Agreement of an embargo among journal publishers, press offices, and news outlets offers extra time for reporters to research and prepare news stories and encourage fair and equal access to scientific research among journalists around the world. …
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“The 90-Day Rule”: Considerations behind EurekAlert!’s Timeliness Guideline

As a nonprofit science news service and consortium of research institutions, EurekAlert! has always striven to facilitate dissemination of the latest scientific breakthroughs to reporters and the public. Since our launch in 1996, scientific publishing and science communication have adapted to the introduction of open access, advanced or early online publication, and other practices where papers …
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