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China

China’s Scientific Community Works to Improve Science Communications

Lin Zheng, a leading Chinese communications professional, traveled earlier this spring from Beijing to Wuhan, an ancient city with a growing scientific presence, to address a group of media officers eager to improve their science communication skills.

Over the last decade, Lin has coached scientists and engineers from China and other nations about how to most effectively promote scientific discoveries and gain the attention of other scientists, scientific institutions and, most importantly, the public.…