Ruth Francis

Building trust as a public information officer

At this year’s AAAS Annual Meeting in Austin, Texas, I participated in a seminar for public information officers (PIOs) – the folks who communicate research from research organizations. The topic in hand was earning trust, a subject that is always pertinent for PIOs, but also captures the mood of our times.

Other members of the panel were Dominique Brossard, an academic of science communication from the University of Wisconsin-Madison; Euan McKay, a communicator from the University of Tokyo; and Nicholas St.…