Cultivating gender diversity in science communication isn’t an easy task. But because media underrepresentation of women in STEM can have negative consequences in both the classroom and the lab, it’s one that we as PIOs should try to tackle. So we turned to experts for advice on featuring more female scientists in our publications and articles. We talked to:
- Michelle Nijhuis, freelance reporter
- Kathryn Jepsen, editor-in-chief of Symmetry Magazine, a joint publication of the Department of Energy’s (DOE) Fermilab and SLAC National Accelerator Laboratory
- Hanna Goss, PIO from DOE’s Atmospheric Radiation Measurement (ARM) user facility
- Karen McNulty Walsh, science writer/PIO from DOE’s Brookhaven National Lab
- Cat Adams, UC Berkeley scientist, and
- Stephanie Seay, science writer from DOE’s Oak Ridge National Lab.
If you’re a press officer promoting science at your organization, you’ve almost certainly worked with the embargo system. Agreement of an embargo among journal publishers, press offices, and news outlets offers extra time for reporters to research and prepare news stories and encourage fair and equal access to scientific research among journalists around the world. But miscommunication and differing understanding of what an embargo entails can lead to confusion.…
As a nonprofit science news service and consortium of research institutions, EurekAlert! has always striven to facilitate dissemination of the latest scientific breakthroughs to reporters and the public. Since our launch in 1996, scientific publishing and science communication have adapted to the introduction of open access, advanced or early online publication, and other practices where papers become available online before print.…
How do I write an attention-grabbing headline? What are some tips to avoid “hyping” a scientific study? Why does EurekAlert! have a “90-day rule”? How do I make sure my researcher nails her Reddit AMA? Is it worth promoting a preprint paper if it hasn’t been peer reviewed yet?
These are just a few questions that you, as public information officers (a.k.a.…
Why submit B-roll to the Science Press Package?
The Science Press Package (or “SciPak”) team has talked with reporters at The New York Times, The Wall Street Journal, STAT, The Economist and other outlets, and we have learned that these reporters greatly value video; having it can make the difference in whether they cover a piece of new research.…
From the bustling capital of Tokyo to the remote resort island of Okinawa, Japan’s universities are speaking up about their contribution to science, and the world seems to be listening.
EurekAlert!, the AAAS-operated science news service with a global audience that includes some 11,000 science journalists, has seen a dramatic uptick of press material from Japan. Sixty-five news releases from 10 institutions have been featured on its Japanese news portal so far this year, compared to 15 releases from 6 institutions in 2014.…