Image Licenses Explained: Considerations for Submitting Multimedia to EurekAlert!

In science communication, as in other forms of communicating, images often help tell a story in ways that text alone cannot. Reporters surveyed by EurekAlert! in 2017 said that graphics and photographs are the most useful multimedia formats in their newsgathering, and our website traffic analytics show that news releases with multimedia, compared with those without, are more likely to become “trending” on EurekAlert!.…

A Guide to B-roll for PIOs

Why submit B-roll to the Science Press Package? 

The Science Press Package (or “SciPak”) team has talked with reporters at The New York Times, The Wall Street Journal, STAT, The Economist and other outlets, and we have learned that these reporters greatly value video; having it can make the difference in whether they cover a piece of new research.…